News

The new X2DII 100c In-Body Image Stabilization system (IBIS) has been improved by 40% and is now up to 10 stops of compensation.  This is a 3 stop improvement over the X2D’s 7 stop [...]

Crafted for those who seek brilliance, Hasselblad X2D II 100C delivers true-to-life colour powered by the Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). The new AF-C mode, [...]

We are world renowned as the experts in medium format capture systems and we pride ourselves as the open and honest outlet in the US for photographic information.   For purposes of this test, we [...]

We’ve all been there. Having a reliable tether cable and connection is crucial when you’re on a fast-paced set transferring large image files. When everything on set is finally in [...]

When Hasselblad released their 4.0 firmware update for the X2D 100c last November, it made a lot of Hasselblad owners very happy.  Especially users using this camera for copy work, such as [...]

Precision in Every Frame The Making of ALPA’s Edition Pignons special edition Commitment to True Craftsmanship An Overview of the ALPA Edition Pignons Limited Edition At ALPA of Switzerland, we [...]

X2D 100C INSPIRATION IN EVERY DETAIL The X2D 100C is Hasselblad’s flagship mirrorless medium-format camera, merging iconic Scandinavian design with cutting-edge technology. It features a 100MP [...]

It’s time to revisit the subject of LCC’s (Lens Cast Calibration) within Capture One and how they benefit various photographic needs, within the typical use cases of photography, [...]

It’s time to revisit the subject of LCC’s (Lens Cast Calibration) within Capture One and how they benefit various photographic needs, within the typical use cases of photography, [...]

Having been a Hasselblad Phocus user for many, many years, going back to the very early development stages, and before that even with Hasselblad/Imacon Flexcolor software, I’ve had a close [...]