Fuji GFX

Firmware updating hasn’t been a big topic across all the camera & lighting brands in 2021, but since most of the firmware out there right now has stood the test of time without failing [...]

With the substantial success of Fujifilm's GFX100S this year, we are just now satisfying all back orders and shipments to our customers. The advancements, feature set, size, and price of the [...]

Price – $3,999 The first thing that jumps out at you with the GFX 50S II is the price. This is a digital medium format camera that is priced at $3,999. This is the lowest price a digital [...]

I’ve had the last couple days to play around with the new Fujifilm GF 35-70mm zoom and I’d have to say that I’m impressed with what is the smallest zoom in the GF lens lineup. [...]

This just in… A minor firmware tweak via Fujifilm to update the GFX 100S camera, along with a considerable update to the original GFX 100. Firmware 1.1.0 for GFX 100S changes include: [...]

APPLICABLE OFFER TERMS The ($200 and/or $500 Prepaid Mastercard) provided through the FUJIFILM Prepaid Mastercard Promotion applies only to purchases of qualifying GF lens products made by a U.S. [...]

This just in… A minor firmware tweak via Fujifilm to update the GFX 100 camera. (singular, not for GFX 100S) The new firmware resolves the phenomenon that in rare cases, linear noises can [...]

Receive a $500 Prepaid Mastercard from Fujifilm via mail when you purchase select GF Lens!