X2D 100C INSPIRATION IN EVERY DETAIL The X2D 100C is Hasselblad’s flagship mirrorless medium-format camera, merging iconic Scandinavian design with cutting-edge technology. It features a 100MP [...]

Having been a Hasselblad Phocus user for many, many years, going back to the very early development stages, and before that even with Hasselblad/Imacon Flexcolor software, I’ve had a close [...]

A few years ago, our very own Brad Kaye wrote an article with details on how to batch delete images from your Hasselblad X2D or 907x/CFV 100c cameras via the Phocus software. He felt the urgency [...]

The other day, while out shooting, a gentleman approached me. He introduced himself as a professional photographer who had been using Hasselblad cameras his entire life. But there was one [...]

A Visit To See My Brother, Mike Hendrix A lot has happened in the Hendrix family in recent months, and one of these things has been a condition my daughter Catherine has developed that requires [...]

The Heart of Photography: A Cardiologist’s Journey Through Travel As a cardiologist, I spend my days immersed in the intricate world of the human heart. Alongside this, I am a [...]

For this little article, we’re going to center our attention on the HNNR tool, since Hasselblad has seemed to make it a headliner feature, and even utilized the same dramatic naming convention as [...]

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XCD 75mm P f/3.4 Lens Lightweight Portrait Lens The Hasselblad XCD 3.4/75P is a standard lens with a 59mm equivalent focal length, combining powerful performance with a lightweight and agile [...]

When Hasselblad announces new lenses these days, many second guess the focal length decisions. The newly announced 75mm f/3.4 P lens could be a candidate for this reaction. This is yet another P [...]

Hasselblad recently released their latest lens, the 20-35mm f/3.2-4.5 E Zoom Lens. This was great news. Remember at one point early on in the lifecycle of the X system (back in the X1D days), [...]

The Limited Edition Includes a Hasselblad X2D 100C Camera Body, XCD 55V Lens and Accessories Tundra Brown, a hue native to Hasselblad’s homeland, stands out among the captivating spectrum [...]

At one point, I grabbed one of our Hasselblad X2D demo cameras and was capturing some images and then noticed I was not seeing a review of my capture, either in the EVF or on the rear screen. I [...]

The XCD 3.2-4.5/20-35E is Hasselblad’s X system wide-angle zoom. A versatile zoom lens that covers wide and ultra-wide focal lengths. Boasting a superior optical design, a flexible focusing [...]

One of our clients who just received their Hasselblad 25mm V Lens from Capture Integration reached out to me and asked if the loud-ish shutter sound was normal. I grabbed one of our 25mm V demo [...]

After a year of waiting, the XCD 28P is finally shipping in quantity but now we also have to consider the XCD 25V as an alternative in this focal length range, arriving just today in our shop for [...]

The XCD 25V lens features 13 elements in 10 groups, including four aspheric elements and three Extra-low Dispertion (ED) elements. Equivalent to a full frame 20mm focal length, this wide-angle [...]

Just because the Hasselblad H lenses are discontinued, doesn’t mean you can’t still use them. They can be adapted to your Hasselblad X1D, X2D, 907x 50c and 907x 100c cameras. But what [...]

After much anticipation, the new Hasselblad 907x & CFV 100c camera system has been introduced and is now shipping in limited quantities from our inventory.  So, now that you have yours [...]

There is something magical to have my 40 year old Hasse 503 come back to life and create images again today...