You Need To Update Firmware On Your X2D II 100c Body and Lenses Right Away

Want to take full advantage of the new auto-focusing capability of the X2D II 100c? Below is a list of compatible lenses that can be used in continuous auto focus with this new firmware. Without [...]

Crafted for those who seek brilliance, Hasselblad X2D II 100C delivers true-to-life colour powered by the Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). The new AF-C mode, [...]

The new X2DII 100c In-Body Image Stabilization system (IBIS) has been improved by 40% and is now up to 10 stops of compensation.  This is a 3 stop improvement over the X2D’s 7 stop [...]

The biggest question we’ve heard upon the release of the new Hasselblad X2D II 100c is, “What will be the major differences between X2D gen one and two?” First, let’s look [...]

This Is Now Hasselblad Photographers Still Love Hasselblad This is now who Hasselblad is. Yes, there’s a rich history, Victor Hasselblad, 500C Cameras, Zeiss Lenses, Moon Walks. That [...]

As evidenced by my nearly 10 years of prior publishing on this blog, I shoot Phase One almost exclusively for my commercial work and I use that gear to problem solve image creation with the [...]

We are world renowned as the experts in medium format capture systems and we pride ourselves as the open and honest outlet in the US for photographic information.   For purposes of this test, we [...]

We’ve all been there. Having a reliable tether cable and connection is crucial when you’re on a fast-paced set transferring large image files. When everything on set is finally in [...]

When Hasselblad released their 4.0 firmware update for the X2D 100c last November, it made a lot of Hasselblad owners very happy.  Especially users using this camera for copy work, such as [...]

Precision in Every Frame The Making of ALPA’s Edition Pignons special edition Commitment to True Craftsmanship An Overview of the ALPA Edition Pignons Limited Edition At ALPA of Switzerland, we [...]