Hasselblad

X2D 100C INSPIRATION IN EVERY DETAIL The X2D 100C is Hasselblad’s flagship mirrorless medium-format camera, merging iconic Scandinavian design with cutting-edge technology. It features a 100MP [...]

Having been a Hasselblad Phocus user for many, many years, going back to the very early development stages, and before that even with Hasselblad/Imacon Flexcolor software, I’ve had a close [...]

A few years ago, our very own Brad Kaye wrote an article with details on how to batch delete images from your Hasselblad X2D or 907x/CFV 100c cameras via the Phocus software. He felt the urgency [...]

The other day, while out shooting, a gentleman approached me. He introduced himself as a professional photographer who had been using Hasselblad cameras his entire life. But there was one [...]

A Visit To See My Brother, Mike Hendrix A lot has happened in the Hendrix family in recent months, and one of these things has been a condition my daughter Catherine has developed that requires [...]

The Heart of Photography: A Cardiologist’s Journey Through Travel As a cardiologist, I spend my days immersed in the intricate world of the human heart. Alongside this, I am a [...]

For this little article, we’re going to center our attention on the HNNR tool, since Hasselblad has seemed to make it a headliner feature, and even utilized the same dramatic naming convention as [...]

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XCD 75mm P f/3.4 Lens Lightweight Portrait Lens The Hasselblad XCD 3.4/75P is a standard lens with a 59mm equivalent focal length, combining powerful performance with a lightweight and agile [...]

When Hasselblad announces new lenses these days, many second guess the focal length decisions. The newly announced 75mm f/3.4 P lens could be a candidate for this reaction. This is yet another P [...]