Articles

Something has been bugging me lately, and that is this seemingly prevailing assumption that newer generation lenses are the bomb, and the previous lenses just aren’t worth diddly. And why [...]

UNLOCK A WHOLE NEW SET OF LENSES The XH Converter 0.8 brings new opportunities to Hasselblad photographers with the ability to unlock a whole new set of H System lens capabilities. The [...]

HASSELBLAD FIRMWARE 1.4.0 BRINGS DISTANCE SCALE AND ENHANCED INTERVAL TIMER Hasselblad’s latest Firmware Update 1.4.0 adds new functionality for an enhanced shooting experience with the X1D II [...]

907X/50C-II Kits are on the shelf, ready to ship!

The WRS-HVSA adapter accepts lenses from the Hasselblad 500 series, similar to the existing WRS-HV adapter, but adds the feature to activate and release the lens’ leaf [...]

The 907X 50C Chrome Edition (try saying that 3 times quickly) was announced last week at $6,399. This is $1,100 less than the limited run Apollo Edition, which was announced in July 2019. This is [...]