News

Tell me about you! Born and raised in the former British colony of Rhodesia in Southern Africa, which later became Zimbabwe in 1980. We lived on the border with ex Portuguese colony, Mozambique [...]

Being summer in the South, we’ve had a few reports of GFX camera bodies producing Overheat Warnings and soon after, automatically shutting down that have been some concern to our clients. [...]

As the Capture Integration Tech Support Manager, I highly recommend that you always read the release notes of any new software platform that you install. With increases in speed and stability [...]

Measuring 112.5mm (4.4in) in length and weighing 725g, this ultra wide-angle zoom lens is the widest available for the large format GFX System, yet it is no larger than a lens for a full-frame [...]

Hasselblad is announcing a new camera today Let’s be honest. There are some of you out there who felt this was becoming a remote possibility. Doubt had crept in. But things have changed in the [...]

Image Quality & Focus What significant upgrades does the X2D 100C have compared to X1D II 50C? As the latest generation of Hasselblad X System mirrorless medium format digital cameras, the [...]

Hasselblad has announced today its flagship mirrorless medium format camera, the X2D 100C. Advancements in image quality, focusing, stabilization, responsiveness, and storage, are built into [...]

Releasing by the end of August 2022! Profoto is launching a firmware update for all existing D2 & D2i For More Resources from Brad Kaye and the Medium Format Experts Follow Us, & [...]

When I’m shooting tethered, I love the immediate data redundancy of shooting to the laptop and recording to internal camera’s media card. However, I still need the ability to jump off [...]

In 2022 we are utilizing 100mp and 150mp sensors, and I am still hearing “but who needs more than this?”   The fact of the matter is I will always want more and here are my reasons why.