Hasselblad

This Is Now Hasselblad Photographers Still Love Hasselblad This is now who Hasselblad is. Yes, there’s a rich history, Victor Hasselblad, 500C Cameras, Zeiss Lenses, Moon Walks. That [...]

The biggest question we’ve heard upon the release of the new Hasselblad X2D II 100c is, “What will be the major differences between X2D gen one and two?” First, let’s look [...]

Crafted for those who seek brilliance, Hasselblad X2D II 100C delivers true-to-life colour powered by the Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). The new AF-C mode, [...]

We are world renowned as the experts in medium format capture systems and we pride ourselves as the open and honest outlet in the US for photographic information.   For purposes of this test, we [...]

We’ve all been there. Having a reliable tether cable and connection is crucial when you’re on a fast-paced set transferring large image files. When everything on set is finally in [...]

When Hasselblad released their 4.0 firmware update for the X2D 100c last November, it made a lot of Hasselblad owners very happy.  Especially users using this camera for copy work, such as [...]

X2D 100C INSPIRATION IN EVERY DETAIL The X2D 100C is Hasselblad’s flagship mirrorless medium-format camera, merging iconic Scandinavian design with cutting-edge technology. It features a 100MP [...]

Having been a Hasselblad Phocus user for many, many years, going back to the very early development stages, and before that even with Hasselblad/Imacon Flexcolor software, I’ve had a close [...]

A few years ago, our very own Brad Kaye wrote an article with details on how to batch delete images from your Hasselblad X2D or 907x/CFV 100c cameras via the Phocus software. He felt the urgency [...]

The other day, while out shooting, a gentleman approached me. He introduced himself as a professional photographer who had been using Hasselblad cameras his entire life. But there was one [...]