The Medium Format Experience

 In Brand Events, Events, Fujifilm, Hasselblad, Instagram Links, Leica, medium format experience, News, Phase One
The Medium Format Experience

What is The Medium Format Experience

As any photographer will tell you, every camera has a different feel. Some have manual tactile dials, while others have interfaces that are just touch screen. Some cameras flash sync will max out at 1/125 of a second, while others can achieve 1/2000. Some bodies have IBIS (In Body Image Stabilization) and some rely purely on the stability of your hand. The weight, balance, feature set, accessories and much more contribute to each cameras unique user experience. With these endless nuances, many times photographers choose to make ill-informed purchases, buying online without hands on knowledge, and end up with a camera that doesn’t best fit their needs or preferences. This is a costly mistake but we see it happening time and time again. We receive weekly calls from unhappy photographers who bought from the big box movers online and are unhappy with their choice for one reason or another.

This is why Capture Integration is now introducing the Medium Format Experience. We are the only dealer in the country that only specializes in Medium Format Photography. Medium format cameras are our expertise and we represent each brand of medium format camera that is sold today. With this singular focus, we have created one of a kind experiences aimed to equip photographers with the insight, knowledge, and hands on experience in order to make the best decision when choosing the proper system for their shooting style or personality.

We will start this off virtually by introducing all the options

We feel that the best way to kick off the Medium Format Experience would be deep dives into each of the four medium format camera brands. Over the next 2 months we will have 4 online webinars where 3 CI experts compare and contrast one manufacturer’s Medium Format offerings against its competition. We will give the honest and critical look that you are used to from Capture Integration. One that you would not get from a typical sales presentation. The second half of the presentation you will hear from actual CI customers about their personal experience with the product, its strong-suits, and why they personally chose this camera brand for their shooting needs. And finally, we will open the back side of the event to you the customer. Bring your hard questions and we will attack each one of them straight on. We can’t think of an open and more honest approach and we hope you join us.

“Know Your Options”

The CI Team’s Take

Each virtual event will begin with three camera experts from the CI team giving their take on why this brand of medium format is or is not their top choice. Learn their insight from selling, purchasing, and using it for themselves.

CI Clients Discuss Their Choice

Several featured CI Clients will then have 15 minutes to show some of their fantastic work, and explain the feature sets or specification that led them to make their choice of this manufacturers medium format camera. Was it the lens choice? The focus speed? Cost? Image quality?

The Big Questions

In the final fifteen minutes, we’ll be bringing to light any and all compromises that are keeping this brand from being the sure fire number one. What might make you hesitate before getting hitched. This will come directly from our customer base and knowledge of the industry.


Our in person events,

Shoot with all of the latest medium format cameras on the market. By the end, photographers wont have to guess if the position of the dials and button suit their grip, or if the settings, and features fit their specific needs. They’ll also be able to play with the raws in post, to ensure they understand each option from capture all the way to output.

Upcoming In Person Events

Want A Medium Format Experience Event Near You?

Let us know where we should go next!

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