Fujifilm GFX

There are many attributes of the Fujifilm GFX 100 II that will grab the headlines – a medium format 102mp sensor with an 8 stop IBIS that captures 8 frames per second, for starters. But [...]

First let’s start off by acknowledging that Fujifilm has performed a tremendous feat by producing not just one, but three superlative, fast prime lenses for the medium format world. Fast primes [...]

The Fujinon GF55mm F/1.7 R WR Lens Create images and video that inspire with GF55mmF1.7 R WR. Its fast F1.7 maximum aperture and 11aperture blades combine to produce sumptuous bokeh, while its [...]

Larger than full frame, the GFX100 II Offers the latest generation 102MP sensor propelled by Fujifilm X-Processor 5. Compared to similar previous-generation architectures, like those found within [...]

We are thrilled to have these high quality lenses available to our Fujifilm customers today. This medium format combination should be the gateway for many 35mm sensor customers to move up to the [...]

NEW PRODUCTS TO TRY AT THIS EVENT Due to unforeseen circumstances, tilt lenses may not be available at this event Friday, October 20th Join Us for Exclusive Event Specials Saturday, October 21st [...]

For years we’ve seen focus stacking with macro photography. Tiny screws that require 400 shots to be captured and stitched together to get one image with sharpness from front to back. The [...]

When Fujifilm announced the new GFX100S back in January 2021, I, as well as many others assumed it was going to replace the older GFX100 model.  It did not. In fact, Fuji kept both GFX [...]

If you’re like me… You despise hidden, seemingly never-ending, ill-named menus on modern cameras! Let me preface this by saying they all have room for improvement! Sadly, the new [...]

Fujifilm estimates their GFX 100S Camera can take up to 460 shots on a single charge. For some photographers, that could be their entire shoot, or it could be just the warmup… Here are the [...]