Fujifilm GFX

We are thrilled to have these high quality lenses available to our Fujifilm customers today. This medium format combination should be the gateway for many 35mm sensor customers to move up to the [...]

NEW PRODUCTS TO TRY AT THIS EVENT Due to unforeseen circumstances, tilt lenses may not be available at this event Friday, October 20th Join Us for Exclusive Event Specials Saturday, October 21st [...]

For years we’ve seen focus stacking with macro photography. Tiny screws that require 400 shots to be captured and stitched together to get one image with sharpness from front to back. The [...]

When Fujifilm announced the new GFX100S back in January 2021, I, as well as many others assumed it was going to replace the older GFX100 model.  It did not. In fact, Fuji kept both GFX [...]

If you’re like me… You despise hidden, seemingly never-ending, ill-named menus on modern cameras! Let me preface this by saying they all have room for improvement! Sadly, the new [...]

Fujifilm estimates their GFX 100S Camera can take up to 460 shots on a single charge. For some photographers, that could be their entire shoot, or it could be just the warmup… Here are the [...]

The Fujifilm GFX cameras have a focal plane shutter that maxes out @ 1/125 X sync. There are numerous ways to use higher speed sync with strobe. Many lighting systems, like Profoto with the B10 [...]

Being summer in the South, we’ve had a few reports of GFX camera bodies producing Overheat Warnings and soon after, automatically shutting down that have been some concern to our clients. [...]

Measuring 112.5mm (4.4in) in length and weighing 725g, this ultra wide-angle zoom lens is the widest available for the large format GFX System, yet it is no larger than a lens for a full-frame [...]

When I’m shooting tethered, I love the immediate data redundancy of shooting to the laptop and recording to internal camera’s media card. However, I still need the ability to jump off [...]