Steve Hendrix

Someone recently asked how to not use Fuji GFX Film Simulations. The thing with Fuji Film Simulations is  – there is no OFF button. We might think of it as – But I just want it [...]

Some of the greatest benefits of a camera system are the result of small things that contribute to a better experience as a whole. Alpa makes some of the world’s most uniquely capable technical [...]

If you’ve set the Self Timer Mode for the X1D-II only to be frustrated because it continuous to revert to the Single Shot Drive Mode after the shot, you can change this default behavior. [...]

Phase One IQ1 Series Arrives, But No Long Exposure Launched in 2011, the Phase One IQ1 series was a hit with Phase One users, discarding the tiny 2.2” low rez LCD screens and firewire 400 ports [...]

I love movies. In late 2019, I discovered the MUBI channel and subscribed. I have nothing against good mainstream Hollywood productions. I still feel it was criminal that Avengers Endgame was not [...]

We sell fantastic photographic products. When one of our clients purchases something, we almost always include something extra in the shipment. What we decided to include resulted from an [...]

Before you get too excited, it’s important to understand that when it comes to marrying a Fuji camera body to Alpa lenses, there are significant limitations. While a Fujifilm GFX is a [...]

I almost titled this article …. View Camera X. I just liked the way that sounded. But search engines being what they are …. So here we go. The conversation went something like this. [...]

Price – $3,999 The first thing that jumps out at you with the GFX 50S II is the price. This is a digital medium format camera that is priced at $3,999. This is the lowest price a digital [...]

After many years, I’m starting to change my feelings about Hasselblad’s Phocus software a bit. And I’ll write more about that process at a later date, but for now, in the [...]